Dame = Fame.
Sure, his series-winning shot in Game 6 against the Houston Rockets may have solidified his stardom in the eyes of most across the Association, but it’s his presence both on and off the court that is defining him as one of the brightest young stars in the entire league.
Not only is Damian Lillard an All-Star, but he’s becoming somewhat of a celebrity. Remember when he was featured in a commercial for Champ Sports and Adidas alongside the New York Knicks’ Iman Shumpert and the Denver Broncos’ Von Miller? That was just the beginning.
Since then, the Portland Trail Blazers‘ point guard sensation has signed a lucrative deal with Adidas that, according to ESPN’s Brian Windhorst and Darren Rovell, will “make him one of the highest-earning endorsers in the NBA.” Almost immediately following the signing of the contract, the former Weber State product represented Rip City in a Foot Locker commercial featuring legends Barry Sanders, LaDainian Tomlinson, Chris Webber and Karl Malone.
Let’s continue with the list of off-court appearances Lillard has made in his young career:
- “Boost or Bust” Adidas Commercial
- Madden 15 Trailer (Spoiler Alert: Lillard steals Dave Franco’s girlfriend)
- “Quick Ain’t Fair” Adidas Commercial
- NBA Live 15 Cover Athlete
On top of all else, Lillard earned a shot to represent Team USA this offseason. Unfortunately for the ultra-talented point guard, the squad preparing for the FIBA World Cup went with size over skill, seeing as Steph Curry is already one of the best shooters in the league.
So what can Lillard do to continue boosting his status? For starters, team success. If the Blazers can truly compete for a championship in 2014-15, it’s going to take Lillard from All-Star status to superstar status in just his third season.
The sky is the limit for Lillard when it comes to his on-court success, and as it turns out, the same theme holds true as a marketing guru in a star-driven league.