NWSB Insider and Washington State Cougars blogger Jordin Ereth gives us his take in his weekly What Went Wrong post following the BIG loss by the Cougs to the Arizona State Sun Devils. This season just seems to go from bad to worse. Just when there seemed to be a light at the end of the tunnel in the UCLA game, the Sun Devils came and turned it out. An embarrassing loss to a weak team. Now its WSU vs. UW with the 2012 Apple Cup on the line.